It started in a cove — a real one — and with their mom, who gave it the name. One brother was headed for teaching, mixing up small-batch sodas at her place on the side.
Then John — an accountant ready to bet on something of his own — came down one weekend, tried a batch, and said: let’s sell this at the farmers’ market. They signed up that night, designed the first labels, and brewed the first batches. They sold out the very first day — word spread, retailers started calling.
It’s been a family thing ever since — two brothers, their mom’s name and her spirit on every can, and a soda built for the people you share a fridge with.
Those early days are why better-for-you was never a bolt-on — it was in the very first batch.
Est. 2017
Family-Founded
Founder-led
The Journey
How it started.
1992
Two brothers, one bedroom, already scheming. The loveable edge started early.
2017
Two brothers start Cove at a local farmers’ market — a cooler and a folding table.
2019
Landing on major-retailer shelves — and celebrating every single one right there in the parking lot.
2020
Costco, masks and all. We grew a little soda company right through a pandemic.
2021
Two brothers, one company. (Equal parts dream job and group chat.)
2022
Soda enters the chat — launched across Canada at major retailers like Sobeys and Costco.
2024
Bringing Cove to the USA — new shelves at Target, Costco, Erewhon and beyond.
Present
Now in over 7,000 locations across North America — and counting.
